There are different kinds of videos you can produce today to help promote your business, brand, or product. In this blog, we will be going over 3 of the most common types of videos and their purpose:
- Promotional Video: The Promotional video captures the main features of the product in a strong and visually appealing way. They are usually anywhere between 30 seconds to 1 minute long. Their purpose is to showcase the product in a positive way, they are typically accompanied with upbeat and fast music, graphics, cinematic B-roll and cool transitions/effects. This is the most common form of video, and one you will see the most when online, or scrolling through social media.
- Introduction Videos: Introduction videos are great for introducing your business, your team members, a product, and or service. They are fantastic at giving people an inside look at your organization and the faces behind it. Introduction videos are more personable than a promotional video, because there is an actual person talking directly to the viewer. The video itself can be short or long depending on the message you want to convey, they are typically easier to produce and are not as flashy as a promotional video. These videos can be found in the “About Us” section on a website or even right front and centre on the homepage.
- Demonstration Videos: Demonstration videos can be used for many different things. As the name suggests, this kind of video is used as a “how-to” guide for a product or service, or even as a walkthrough on how to access your services online or to use a specific program. The videos can be placed on your website, sent out in a newsletter, or in an email after someone has purchased an item off your website. Demonstration videos are a simple way of showing your customers that you care about them, and that you want them to be able to use your product or service, correctly and effectively, without any hassle.
Using all 3 or even just one of the kinds of video above will help you stand out from the rest of your competitors, and will go far to demonstrate to your clients and guests that you are an expert in your field, and you care about their results.
So what are you waiting for?
We can help you create a strong video presence online!