by Martin Michael | Oct 1, 2021 | Blogs
At the very beginning of every project there are a lot of choices and decisions to be made. All those decisions carry a lot of weight to them, and they all accumulate to the outcome of the final product. Today, I want to cover one of those decisions that plays a major...
by Martin Michael | Sep 26, 2021 | Blogs
Models and talent are key components to a shoot, they bring life to your ad and help to advertise your product and service. Before shooting a single frame or taking a single photo of your talent it’s crucial that you have them sign the release form....
by Martin Michael | Sep 18, 2021 | Blogs
Before playing on game day, athletes have a game plan. They plan their moves, who’s going to do what, every contingency is thought out. They have worked out what they are going to do before they do it. It’s no different as a filmmaker. A shot list is a...
by Martin Michael | Sep 10, 2021 | Blogs
In the early days of cinema if you wanted to capture aerial footage for your video or movie. You would strap a big expensive camera to the bottom of a helicopter and have it fly around for a few hours until you got the perfect shot. Well, not only did that take a lot...
by Martin Michael | Aug 20, 2021 | Blogs
The life force that drives every production is TALENT. You can have the best production crew in the industry, the latest cameras, the best state of the art equipment, a well-crafted script but if you don’t have a skilled assortment of talent to deliver those lines,...
